Step 2 : Choose YOUR Domain Name...

DEFINITION OF A DOMAIN NAME : "Each server is assigned an IP address. This is a four number address that is separated by dots. i.e. 127.0.0.1 Every domain name actually points to an IP address and this is how visitors access your files on the web server. The Internet is divided into smaller sets known as domains, including .com (business), .gov (government), .edu (educational), .org.za (organizations), .co.za(country specific) and others."

Consider that the domain name is the single most important part of your website and it's also the most difficult piece to change once your site is live. It's worth taking care to make a good choice to avoid domain name regrets down the line.

Humans understand word meaning with a level of sophistication that search engines don't have. "Art of Money" is clearly about money to a human ear, but to a search engine it's a site that is equally about "art" and "money."

Make sure that the name you select
1. is easy for Web users to remember and find
2. suggests the nature of your product or service
3. serves as a strong trademark so competitors won't be able to use a business name or domain name similar to it
4. is free of legal conflicts with trademarks belonging to other businesses